Let's look at the basics. If you want to start a recording studio, there are only a few major things you need to know. We will cover all of it in this short article.
First, you should have an idea of why you want to start this business. Why do you want to own a recording studio? What makes that appealing to you? There are a lot of different reasons. Some people want the money, some want the "rock star" job. And a lot of people just love music, love recording, and love working with bands. Maybe it's a combination of those things. Whatever your reason for starting a recording studio, you need to write that reason down. Put it on a sticky note and stick it to your computer or your fridge. This reason will be your "guiding purpose" during the entire process. When you get frustrated about something in your business, you can look at that reason - and remember why you are doing it.
Next, determine what your strengths and weaknesses are. Not just for you, but for your studio, too. If you don't have any equipment at all, you actually have an advantage here. You can start with a clean slate. Maybe you have a make-shift setup that you pieced together over the years. That's ok, too. Take a good look at the total package your studio has to offer. What can you do for band? Basic demos, only 4-track mixes, a full blown 12 song album? Whatever it is, be honest with yourself. Bands have different needs, and if you have a low-level studio that can only cut rough demos... you can still find clients! It's not difficult. Just understand exactly what you have to offer in the market.
Now that you have a purpose to guide you, and you know what you and your studio are capable of, it's time to think about marketing. This is really all about reaching potential clients. Who are your potential clients? Think about it. What kind of bands or artists will be looking for a studio like yours? Once you know WHO your clients are, you have to figure out WHERE to find them. If you need high school bands that need a quick demo, then you need to reach high school bands. You can talk to kids in your neighborhood, and ask if they know any bands. Or you can sponsor a local talent show - this technique has worked well for me in the past. Just find your potential clients, aim a laser beam right at them, and go for it. Let them know about your studio.
That's really all there is to it. Those are the basic necessities for starting a recording studio business anywhere. Sure, there are details to fill in. But that's the overall outline of the business. I hope this article has helped you think about how you can be successful running a recording studio of your own.
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